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Why invest in web marketing

Posted by linda on 31 July 2018
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A man who stops advertising to save money

is like a man who stops a clock to save time.

(Henry Ford)

To advertise a company, entrepreneurs have always used classic advertising campaigns.

With classic advertising campaigns are meant those campaigns such as advertisements in magazines, newspapers, on billboards, on TV commercials and on radio advertising, which make available large-scale budgets and make it difficult to measure the return on investment.

What are the advantages of the online promotion?

These investments can be more fruitful and measurable through specific actions with a web marketing campaign.


The aspects concerning this sector are multiple and each tool brings multiple and different advantages to specific promotion.

When it happens that the user is the first to look for your product or service you really have the possibility to receive new interested contacts or new buyers to the activity and not random users.

If a user searches online the product or service that you offer will end up on your site through advertising in a targeted way as a response to the user’s research, and then the person will certainly be more attentive to your commercial offer.

Most of the classic campaigns on paper are read, instead, by an occasional user who is reading an article of a magazine and finds your advertising but was not looking for your product / service.

What does the choice of advertising on the web involve?

In addition to the things already reported, it also implies a great economic saving, since advertising on classic vehicles has a very high cost, while on the web the costs are reduced and the investment is perpetuated over time.

Moreover, the operations performed on the web are all measured, whether it is a click on a link or a newsletter.

So it is also possible to evaluate the Return on Investment (ROI) and predict changes in real-time promotion techniques, another great advantage that should not be underestimated.

Those who decide to use this opportunity remain satisfied by the speed with which they begin to see the first results.

If you are interested in creating a marketing campaign on your property contact us, we will be very happy to help you and give you all the information you need.

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Why invest in web marketing
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A man who stops advertising to save money is like a man who stops a clock to save time. (Henry Ford)
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