Published by carratelli1 year ago

Analysis by Carratelli Holding, a luxury real estate firm, says: "The number of US investors seeking refuge and investment here is also growing." The most dynamic market segment is for properties valued between $1.5 million and $4 million, particularly in the historic center.

Florence, 1 August 2025. In the first half of 2025, real estate inquiries from international buyers in the Florence area recorded a growth decided. 

 

This is highlighted by Carratelli Holding, a company active in high-end real estate with offices in Florence, Rome, Grosseto and Montepulciano, which has recorded a 30% increase in requests from the United Kingdom and a significant expansion of the US market, increasingly interested in investing in the Tuscan capital.

 

In the luxury segment, Demand from the UK has already matched the volumes recorded in the whole of 2024 in six months, leading to an estimate of a 50% increase by the end of the year.. Also on the James Edition platform there is an increase in the UK share of the total with a relative growth of +20%.

 

At the same time, growing interest from US investors is confirmed. This cross-channel trend, according to Carratelli, is driven by three main factors: domestic political and economic uncertainty in the US, the appeal of the Italian lifestyle, and a favorable euro-dollar exchange rate, making Italy an accessible and strategic destination for those seeking stability, beauty, and long-term value.

 

US investors today represent a rapidly expanding segment, he underlines Gabriele Carratelli, founder of the holding  with a medium-to-high spending capacity and an increasingly structured financial outlook. They seek properties that are both a haven and an investment, beautiful and solid.

 

The the most dynamic budget range is between 1.5 and 4 million euros, Considered ideal for quality properties in central or semi-central areas, with a good balance between value and appreciation potential. Asking prices above €4 million are rarer but highly qualified, often linked to confidential negotiations on very high-end properties. The €80,000 to €500,000 range is less represented, while demand in the medium-to-high range is growing, driven by an increasingly informed and selective clientele.

 

As for the areas of greatest interest, Florence confirms its leadership in investments in the historic center, appreciated for its unique mix of art and urban prestige. At the same time, demand is growing for independent properties outside the center and, above all, for hillside properties within an hour of the city, in areas such as San Gimignano, Volterra, and the Chianti areaHere you're looking for farmhouses, villas, and residences surrounded by greenery, ideal for a change of life, a second home, or a long-term investment.

 

"Those who choose Florence today have a clear plan," concludes Carratelli. "It's not just about buying a property, but about integrating into a recognizable context, with a strong cultural identity, a high quality of life, and enduring value. Our business focuses precisely on this: identifying the right opportunities, guiding the customer through their choices, and transforming a purchase into a tangible experience of rootedness and beauty."

 

Carratelli Holding  is a group active in the high-end real estate sector, with offices in Florence, Rome, Grosseto, and Montepulciano. Specializing in the sale of historic properties, luxury homes, and exclusive farmhouses, the group operates with a tailored approach, supporting its international clients through all phases of the investment process, including through a network of highly qualified tax, legal, and technical advisors.

Carratelli

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